High-end finishing of folding cartons

More attractive at the point of sale

Packaging has a considerable influence on brand development, brand loyalty and sales success, and the pharmaceutical and healthcare sectors are no exception. A big reason is that many items can be sold over the counter (OTC) without a prescription.

This makes it important to gain customers’ trust and make them have positive associations with a certain brand. With folding cartons there are many design options that draw attention to products at the point of sale, emphasising attributes like quality, safety and cleanliness.

Print Packages has developed a wide range of finishing techniques to give your packages a special look and feel so that they stand out from the competition.
These include:

high-gloss surfaces,
matt-gloss effects,
special contrasts,
brilliant special-effect inks and
embossing.

Finishes can also make pharmaceutical packaging more durable and resistant to wear from external influences.

How we enhance the appearance of pharmaceutical packaging:

Dispersion varnishes

These water-based varnishes achieve good matt and gloss effects. Various grades are available, from high-gloss to matt. The varnishes also protect against external influences such as abrasion and scratches.

UV varnishes

UV varnishes are harder and glossier than dispersion varnishes. They have the most intense effects of all the varnishes and increase the colour brilliance. Striking visual accents can be achieved by combining matt and UV gloss varnishes. The surfaces provide excellent protection against abrasion and scratches.

Drip-off varnishes

These varnishes produce eye-catching gloss contrasts. Particularly varied reflection contrasts arise between matt and glossy areas. The varnishes are ideal for making individual elements stand out on the printed image and are suitable for very fine text and lines.

Soft-touch varnishes

These varnishes are notable for their pleasant haptic effect. The textured, velvety “peach skin” surface feels warm and pleasant.

Metallic inks

Gold and silver create a sophisticated, high-quality look. These precious-metal inks add an extravagant touch to folding cartons and turn them into real eye-catchers. Cartons can be finished with gloss varnish in order to highlight the metallic effect even more.

Embossing

Embossing emphasises the package design by giving it a three-dimensional feel. It can be negative (recessed) or positive (raised). Braille embossing on pharmaceutical packaging helps people with a visual impairment to identify the product.