High-end finishing of folding cartons
More attractive at the point of sale
Packaging has a considerable influence on brand development, brand loyalty and sales success, and the pharmaceutical and healthcare sectors are no exception. A big reason is that many items can be sold over the counter (OTC) without a prescription.
This makes it important to gain customers’ trust and make them have positive associations with a certain brand. With folding cartons there are many design options that draw attention to products at the point of sale, emphasising attributes like quality, safety and cleanliness.
Print Packages has developed a wide range of finishing techniques to give your packages a special look and feel so that they stand out from the competition.
brilliant special-effect inks and
Finishes can also make pharmaceutical packaging more durable and resistant to wear from external influences.
How we enhance the appearance of pharmaceutical packaging:
These varnishes produce eye-catching gloss contrasts. Particularly varied reflection contrasts arise between matt and glossy areas. The varnishes are ideal for making individual elements stand out on the printed image and are suitable for very fine text and lines.
Embossing emphasises the package design by giving it a three-dimensional feel. It can be negative (recessed) or positive (raised). Braille embossing on pharmaceutical packaging helps people with a visual impairment to identify the product.